“You are the image, the clothes are a reflection” –This is Keogh’s message (logo) through which designer Erin Keogh’s “fashion statement” is inspired. Her designs are created to reflect both inner and outer beauty. Keogh uses the inscription of words to represent the “Inner beauty”, while the writing itself is strategically placed in script on the garments, as the “outer beauty” expression. The inscriptions are visible on select styles, as well as unseen on other styles. She correlates the inscriptions on the garments with novelty fabrics, rich textures, and vivid print imagery.
Her keen fashion sense, unique color combinations, and critical eye for high quality fabric and material, make the Keogh brand hard to resist on every level!
Erin Keogh offers a “unique look” through her designing techniques, while she also maintains balance and versatility in the collections; which opens the market to a variety of consumer’s, of all ages and styles. Erin Keogh say’s: “For people who don’t want words on the outside of the garment, I put them on the inside, they’re still there either way! I know we all have different forms of self-expression, sometimes you just want to wear a brown dress… So, I’ll throw a brown dress into the collection once in a while; Brown is my favorite color, I love bringing it into a wild, vibrant, color story. It just balances everything perfectly, and doesn’t kill the vibe.”
Erin’s fashion theory is based on a holistic concept, every part counts! She has spent time researching, and traveling; sourcing the materials, the factory, and the team in which Keogh operates from. Erin works hands on, to ensure that the Keogh product is created and manufactured precisely and according to quality standard. Her clothing is produced in Lima, Peru, with a factory that follows fair trade requirements. The cotton used by Keogh is a Peruvian cotton known as Pima. The sumptuous texture is unusually soft, and considered one of the finest cottons in the world. Erin refers to it, as the “cashmere of cotton.” The Pima cotton is yet another defining characteristic that makes the Keogh brand stand out. It too, holds a value that is unique and impressionable, like all parts of Keogh designs! Erin Keogh believes in manifestation; that the material world is effected and will only “truly” thrive, by the power of the beauty that grows from within. Keogh Collections maintains an authentically beautiful “look” through the art of fashion and design; that will make you feel and look fabulous, from the inside out!
“My designs are passionate and expressive, fearless and beautiful! The message on the garment is there to symbolize more than just material value… I want you to see it AND feel it, every time you wear it!”